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Social Media is a collection of online communication channels dedicated to commercial and business based input, interactions, content sharing and collaboration.
Social media can help increase website traffic and search ranking. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking with Google will be.
– Erik Qualman
Key benefits of Social Media
Social Media Marketing promotes consumer engagement and increases brand awareness.
Social Media allows you to target a very specific audience i.e. middle aged women in Auckland.
Your Social Media footprint can dramatically increase your Google rankings.
Social Media allows you to target a much larger audience than traditional marketing..
|Monthly Active Users||1.28 Billion||255 million||1 billion||40 million||187 million||540 million|
|Network Type||Everyone||Everyone||Video-based||Image-based||Business Focused||SEO/Authors|
|More popular with women|
|More popular with men|
|More popular 18-29|